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Work From Home Business Opportunity: Deciding if Direct Marketing is Right for You

The lure of the work from home business opportunity is an attractive one. Who wouldn’t want to be their own boss and maintain a flexible work schedule? Direct marketing opportunities are plentiful. They promise flexibility, unlimited earning potential and the chance to be your own boss. The question is: do they really deliver? Before you jump into a work from Home business opportunity, consider these facts:

* Tens of thousands of Americans are currently working from home in a direct marketing business. Many of are making a good living. Far fewer are actually becoming wealthy.

*This type of business can only be done partially from home. The sales aspect must, for the most part, take place outside the home. That’s why it’s called “direct” marketing.

Direct marketing companies typically draw in new recruits with the offer of making easy money from the comfort of home. This sometimes creates false expectations. Those who join one of these companies should expect to spend some time working outside the home. The most successful marketers spend an average of 20 hours per week outside of home. The idea that you can simply stay home and generate an income is typically untrue. A realistic picture of a work from home business opportunity is balanced between in-home and out-of-home efforts.

New recruits are also dazzled by the idea of unlimited income potential. This concept isn’t entirely false. However, very few people become rich from direct marketing. Only a few make a livable wage. Many more generate a satisfactory supplemental income to a day job or a partner’s earnings.

What most direct marketing companies neglect to share with recruits is their failure rate. An estimated 25 percent of recruits drop out within the first year. The biggest reason is disappointment. They simply can’t generate the big profits that lured them in. They frequently underestimate how much time actually needs to be spent outside the home. Sometimes they realize that they simply don’t have the knack for it. Often, the cost of generating business eats up all the profits.

How, then, do you decide if you will be one of the 75 percent who can succeed beyond the first year? Begin by asking yourself the following questions:

1. Am I willing and able to spend several hours per week away from home? If the answer is no, this type of business isn’t for you. There’s no such thing as easy money. Direct marketing requires you to spend time with clients away from home. Usually, you must hold shows and demonstrations. Participation in trade shows, forums and sales meetings is frequently encouraged and may even be mandatory. Working entirely from home is likely impossible.

2. Do I have a knack for sales? Many people who find success in this business would not necessarily consider themselves salespeople. Some even surprise themselves with their ability to make money without being exceptionally gifted at selling. However, public speaking and cold calls are part and parcel with direct marketing. If this scares you into a frenzied panic, you may not be cut out for sales.

3. How much money do I realistically want or need to earn? As previously mentioned, some people make big profits. Usually, though, it takes months or years to generate that kind of money regularly. Most never earn enough to live off of. If you expect to make a fortune right off the bat, you may be disappointed. Direct marketing can, however, be a great part-time or supplemental income. With practice and time, you may eventually find your earnings increasing.

Dominic Boykin
http://www.articlesbase.com/home-business-articles/work-from-home-business-opportunity-deciding-if-direct-marketing-is-right-for-you-706999.html

8 Responses to “Work From Home Business Opportunity: Deciding if Direct Marketing is Right for You”

  • goodguy:

    Is this another scam? Thanks a lot!?JOB OPPORTUNITY

    My name is Leslie Miller, CEO of Dav Trading Stores.An establishment that deals in the Import and export of high carbon content charcoal (100% carbonised).We are fast developing/growing company having long experience in the business. We are looking for a trustworthy representative in the united states that will aid as a link between us and our customers in the USA and Canada.

    I would like to know if you are interested. Respond only if you will like to work from home part-time and get paid weekly without leaving or it affecting your present job.Retired or Unemployed Person can also benefit. (PAY IS GOOD)

    Actually we need someone to work for the company as a Representative/Book keeper in the USA. This is in view of our not having an office presently in the USA and Canada.The average monthly income is about 4000.00 USD.* No form of investments from you.Only required 1-2 hrs to update us online/phone on the payment sent to you by our sales partners/ customer in usa and canada.More About the Job: We have some people selling for us in the state . You know, that it's not easy to start a business in a new market (being the US and Canada ). There are hundreds of competitors, close direct contacts between suppliers and customers and other difficulties, which impede our sales promotion. We have decided to deliver the goods upfront, it's very risky but it should push up sales on 25 percent. We need to get payments for the goods supplied as soon as possible. Unfortunately we are unable to open Bank Accounts in the United US without first registering the company name. Presently with the

    amount of Orders we have, we cannot put them on hold. For fear of loosing the customers out rightly. Secondly we cannot cash these payments from the US soon enough, as international Checks take about 21 working days for cash to be made available.We lose about 45,000 USD of net income each month because we have money transfer delays. About 90 percent of our customers prefer to pay through Certified Cheque and Money orders based on the amount involved. YOUR TASK ARE:

    1. Receive payment from Customers

    2. Cash Payment at your Bank

    3. Deduct 10% which will be your percentage/pay on Payment processed

    4. Forward balance after deduction of percentage/pay to any of the offices you will be instructed to send payment to.

    Our payments will be issued out in your name and you can have them cashed in your bank or other Cashing Services.Deduct your weekly salary and forward the balance to the company via western union money transfer .We understand it is an unusual and incredible job position. This job takes only 3-7 hours per week. You'll have a lot of free time doing another job.

    This are the information that will be required from you if you are interested…

    (A) Your FULL NAMES…….

    (B) FULL ADDRESS DETAILS,PLEASE NO P.O BOXES…..

    (C) HOME AND WORK PHONE NUMBERS (INCLUDING CELL PHONE NUMBER)…..

    (D) AGREEMENT AND ACCEPTANCE OF THIS REQUEST.It wouldn't cost you any amount,you are to receive payments which will be sent to you by fedex or usps from our business patners,

    (E)Age and Gender Thanks…..

    (F)Occupation,,,,,,,

    WHAT IS YOUR BEST MEANS OF COMMUNICATION? E-mail or phone Please I would be expecting your email as soon as possible.

    You can also send a fax to: 44-136-1310104.

    YES! It is legal (article 15.3) Employment Opportunity Act. Our lawyer checked all legal provisions concerning any domestic or international law against businesses or deals of domestic monetary trade. Doing this business is 100% safe and legal. ADVANTAGES

    You do not have to go out as you will work as an independent contractor right from your home office.

  • Melissa:

    i think so. especially if this was an unsolicited email – genuine companies don't send emails out at random. either way it sounds very dodgyReferences :

  • Nikita:

    Yes. :| do not replyReferences :

  • idzire@att.net:

    Sounds too good to be true, my instincts say it is a scam. I received an email almost worded exactly the same, only difference in yours is they added a little more explanation. I would be real leery of any kind of emails asking for your personal info, unless you know who its coming from. Hey , its just my opinion if you go for it and it turns out to be for real Id love to hear about it..it would be a first.References :

  • U_S_S_Enterprise:

    Yes, this is a scam.

    It`s an 'advance fee fraud' – you get a (bogus) check, go to the bank – and then pay the 90%.

    Then, after a few weeks, the check proves false, and your in debt to the bank for that 90%.

    Also, most european countries do not use checks anymore.

    Debit cards, credit cards or bank transfers (internet banking) are very much in use here.

    Money transfer delays? The electronic banking takes up to a whopping 10 minutes to transfer – can`t get much faster than that.

    Advice: delete, and never, ever reply to this.References :

  • Kittysue:

    It's a Nigerian fake check scam. If they are not registered in the US and cannot open a business banking account, they are not legally allowed to accept payment in the US. They would just ask their clients to pay them by wire transfer to a bank in their country

    What company would EVER trust a complete stranger to deposit checks in their personal account then wire the money to them? What's to prevent anyone from giving a fake name, depositing the checks and never forwarding the money?

    They send you fake checks which you deposit, you wire money from your account back to them, and a week later when the bank discovers the check was fake, it's debited from your account. You also face jail time for depositing bad checks – it's a felony offense
    http://www.sfgate.com/cgi-bin/article.cgi?file=/chttp://forum.scampatrol.org/viewtopic.php?t=964&ahttp://www.fraud.org/tips/internet/fakecheck.htm http://consumerist.com/5323703/victim-of-mystery-http://www.cbsnews.com/stories/2003/12/05/evening

    The reality is, there are almost no work at home jobs advertised online that aren't scams.References :

  • Lyn G:

    Good guy, there are SO many things wrong with this, I do not know where to start. Did you have contact with the company, to get this offer? Send a resume? Have an interview? No legitimate company will conduct business this way, no one in their right mind will waste money paying a third person to do things that they can do themselves, like collect, then mail packages and collect fees, place them in YOUR bank account, deduct some, then send checks. COME ON! They would already have bank accounts where they needed them, and branch offices. Then the huge tip-off is the absolutely atrocious grammar used here. The only thing missing is a mention of Nigeria.

    If you are serious about work, do not waste your time and energy online, it is much too easy to lie and cheat on the Internet. Use an employment agency.References :

  • weebler76:

    It's a typically phishing attempt. I've seen tons of them. The details are different, but the basics are all the same. They all say they need someone in the US to handle the money, always mention that it's legal, etc.References :

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James Martell's Affiliate Marketers Super Boot Camp
James Martell's Affiliate Marketers Super Boot Camp