Posts Tagged ‘Marketing Strategies’
Network Marketing Strategy – Understanding the 4 Personality Types
If there is one network marketing strategy that gives you the cutting edge advantage over your fellow MLM distributors, then being versatile when communicating between the 4 personality types certainly takes the cake.
Network marketing strategies aside, surely you can recall that time when you experienced an instant connection with a complete stranger? Better yet, engaging in a long conversation which possibly led to lifelong friendship? You couldn’t explain it, but you simply just ‘clicked.’
Where does this unexpected bond come from? Quite simply, you share 1 of the 4 personality types.
The 4 personality types are can be defined as someone’s social-style of coping and interacting with others. You might have seen the 4 Personality Types Described as:
Red, blue, white and yellow; A type, B type, C type and D type; Fire, air, water, earth; Leader, expressive, dependable, analyst; Dominant, Inspiring, Supportive, Cautious (description our research is based upon)
There’s also the P’s, S’s and A’s. Different terminology, same meaning.
Natural interaction and instant connection leads to strong relationships, which makes understanding the 4 personality types the perfect network marketing strategy.
By knowing exactly which personality type you are, what motivates you subconsciously and what part you play to really connect with people, will allow you to be versatile in your approach to making relationships truly work.
Robert A. Rohm, Ph. D. from Personality Insights, Inc., has a quick online personality test that makes your own personality evaluation easy to understand.
But, if you are looking for the real quick, down and dirty personality review, ask yourself the following questions. Only answer yes or no.
Are you Outgoing or Reserved? Are you Task Oriented or People Oriented?
Based on the answers to these two questions you fall into one of these four categories:
Dominant – Outgoing and Task Oriented; 10% of the population. Inspiring – Outgoing and People Oriented; 25-30% of the population. Supportive – Reserved and People Oriented; 30-35% of the population. Cautious – Reserved and Task Oriented; 20-25% of the population.
The 4 personality types can become an endless discussion and debate.
Our Mission is to filter down the information to a need to know basis and teach you how to apply the 4 personality types where it matters, as a effective network marketing strategy.
Ready? Here are the 4 personality types:
Dominant: All about getting things done and achieving results
Focus: Task Orientated, Tell (extrovert)
Wants: Power and Control
Recognition: Look at my accomplishment
Likes to say: Spare me the details, how much does this cost?
Network Marketing Strategy: No fluff. Be firm, confident and get straight to the point. Maintain control by giving the driver alternative choices to choose from, this way making the final decision at own will. Drivers can be intimidating so invite your upline as a higher authority if you need to.
Inspiring: All about being in the spotlight and the entertainer
Focus: People Orientated, Tell (extrovert)
Wants: Popularity and Recognition
Recognition: Look at me
Likes to say: Let me tell you what happened to me (like to talk and socialize)
Network Marketing Strategy: It’s all about them. Listen and build the relationship. Give them the floor. Find common ground, relate and have fun!
Supportive: All about team work and being accepted by the group
Focus: People and Ask (introvert)
Wants: Sincere appreciation
Recognition: Look how well I’m liked
Likes to say: Who else will be there? Who else is doing it? We are all in this together.
Network Marketing Strategy: Show lots of testimonials and talk about successful team members being successful.
Cautious: All about the detail and being right
Focus: Task Orientated, Ask (introvert)
Recognition: Look at my efficiency
Wants: Details and facts
Likes to say: Can you provide documentation for your claims?
Network Marketing Strategy: Emphasize on the structure. Explain the pay plan in thoroughly. What you say is not important, it’s all about the facts and figures. They will decide when they are ready.
Being constantly aware of the 4 personality types in communication will make it easy to spot over time. Old adage of practice makes perfect applies to this.
Still don’t know which personality type you are? Mention the above fundamentals to your friends and family. You might be surprised with your discovery.
George Fourie
http://www.articlesbase.com/self-improvement-articles/network-marketing-strategy-understanding-the-4-personality-types-663330.html
Marketing Network Support Services Successfully
A manager of a large, but struggling, network support provider confided in me, “we all sell the same thing… there’s no difference between what one network support company offers compared to another.”
Here’s the problem with his vision… when you see yourself as providing essentially the same computer support products your competitors sell, you immediately become a “victim” to brutal price competition. You are reduced to a commodity where the company with the lowest price wins.
Winning the lowest price war is the least profitable way to build a business. And it is the most risky. Lowest price attracts the most disloyal group of buyers. I call them “the cheapskates”. And second, it is too easy for competitors to cut your legs out from under you by beating your price.
If you can’t see and articulate a clear competitive advantage, your potential client won’t see a reason to choose you over someone else. There is a solution. But cutting your price isn’t the way to go.
There are more profitable ways to win more than your share of business without dropping your price. How? You could become a celebrity within your industry. You could become the high-price leader who only deals with a certain caliber of clients.
You can also differentiate by the way you market your business.
In every industry there are marketing strategies that are accepted as “the right way” to build a business. Unfortunately when you do what everyone else is doing, you sound and look like everyone else. You become a commodity.
One solution to this problem is to borrow strategies from other industries. Using marketing techniques uncommon to the computer support industry instantly makes you distinct. You sound unique because no one else sounds like you. And if anyone tries to copy you, they instantly sound like a copy cat. A “me too” loser.
Besides differentiating yourself by selecting from over 100 different marketing strategies you can:
- position yourself as first in some category or accomplishment or activity
- be contrarian in your marketing approach or service
- set yourself apart by being exclusive in the type of client you will accept or the types of services you deliver
Here are nine strategies that will help you differentiate your business while you attract new clients, sell more to existing clients and control client attrition:
1) Improve the efficiency and responsiveness of the marketing you’re already doing
2) Define and clearly articulate a dominant competitive advantage
3) Cross sell, upsell, back end sell, look for reactivation opportunities
4) Develop complimentary alliances with other businesses
5) Exploit advertising media opportunities
6) Develop community relations and publicity opportunities
7) Profit from direct response marketing and advertising
Gain new business and sell more to existing clients through smart use of the internet
9) Find new uses for your products and services you may have overlooked until now
The reason these nine strategies will instantly differentiate you is because this process takes a non-traditional approach to marketing. Traditional marketing involves paying more and more money in ads or worse, cold calling people who don’t want to hear from you.
This non-traditional marketing approach focuses on what you’re already doing (or should be doing) and making it more responsive and more predictable without sounding like everyone else.
This is critical because in today’s global marketplace differentiating yourself in the mind of clients and potential clients is the key to a company’s survival. Failure to differentiate is the number one reason I believe companies struggle unnecessarily.
You may publish this article in your newsletter, on your website, or other publication as long as the article content is not altered and the resource box MUST include an active link. Notification of the use of this article is appreciated, but not required. Andre can be reached at http://www.andrebell.com/contact
Andre Bell
http://www.articlesbase.com/marketing-articles/marketing-network-support-services-successfully-88375.html
